New Bordeaux - A new beginning with conviction

Rethinking Bordeaux: closer to the plot, closer to the customer, uncompromising in quality – and with the serenity of good music.

New Bordeaux: Our compass for the future

We make wine out of a very personal motivation: We want to produce wines that touch people, that are honest, and that we ourselves enjoy drinking. In response to the changes in our region, we launched the New Bordeaux initiative.

It's not a rigid set of rules for us, but an ethical compass. Together with a growing community, we are looking for ways in which winemaking in the 21st century can be more humane, natural, and sustainable.

Our 7 principles at Château LaSuite

New Bordeaux is part of our daily practice. This is how we interpret these values ​​in our work:

1. Authenticity (Owner-on-Site)

Wine is a deeply personal matter for us. That's why we live and work directly on the estate. We believe that responsibility for nature cannot be delegated. When you open a bottle of ours, you experience the result of our personal decisions and manual labor, not the product of an anonymous corporation.

2. True biodiversity

A vineyard is part of nature, not an isolated system. We strive to bring life back to the vines. By integrating trees, hedges, and water features, we create a balance. Healthy soils and a vibrant environment naturally strengthen the vines – and we believe this vitality is reflected in the wine.

3. Fair Value & Fair Work

Sustainability is also a social issue. For us, "fair value" means that the price of a bottle reflects the honest work that goes into it. This guarantees fair wages for everyone working in the vineyard and ensures the continuation of the craft. It's a price for genuine value, not speculation.

4. Curated Maturity (Time)

Good Bordeaux needs time to reach its full potential. Our principle is uncompromising: we only offer a wine for sale when it has reached its optimal drinking window – no matter how many years that takes. We take on the patience and the risk of storage for you, so you can be sure: when you buy a bottle from us, it's ready for perfect enjoyment.

5. Scientific Craft

We don't use science to control nature, but to understand it better. Precise analyses – from the soil in the vineyard to fermentation in the cellar – give us the confidence to intervene as little as possible. Knowledge allows us to practice restraint ("low intervention") so that the wine can develop its own character.

6. Quality over convention

We prioritize taste over rigid rules. If it benefits the wine, we'll sometimes deviate from classic guidelines – be it in the care of the vines or the blending of the cuvée. Our goal is not to meet a standard, but to make the best possible wine our soil can produce.

7. Proximity & Transparency

Wine should connect people. It's important to us that you don't just consume a drink, but understand the story behind it: Who are the people who made this wine? What does the soil tell us? With our "Wine as Music" concept, we try to build this emotional bridge and make wine tangible and experiential for you.

The movement

Château LaSuite is the starting point of this initiative. If you would like to learn more about our vision for the entire region, we invite you to visit our platform.

👉 Visit the initiative's website: www.new-bordeaux.com

Our contribution to the New Bordeaux


We see New Bordeaux as an invitation, not a dogma. We openly share our principles – from listening to the customer to honest communication about style, maturity, and price – so that other goods can also find their own path to a successful future. Our goal is to inspire courage: quality over label, character over hype.

If colleagues – especially those in less well-known appellations – draw inspiration from this and find success, that is also our success. As in music: notes provide guidance, interpretation creates the sound. We want to be an inspiring example – respectful, open to learning, and always dedicated to enjoyment.

Style with freshness

Our red wines combine juiciness, structure, and moderate alcohol; the white wines display tension, precision, and length. Oak serves to define the character, not to disguise it. The goal is easy drinking at the table – and a second glass that practically pours itself.

Rooted – and courageous: Alvarinho

In Bordeaux, Alvarinho is permitted as a complementary grape variety within strict limits (up to 5% in the blend). We deliberately go further: a 100% Alvarinho , formally a Vin de France – in essence, an uncompromisingly good wine. Rooted in Bordeaux, boldly venturing where rules would prevent better wine.



FAQs New Bordeaux

What does Vin de France mean in relation to Alvarinho?

Vin de France is the legal category for our 100% Alvarinho , as Bordeaux only allows this grape variety in small proportions within a blend. The quality, provenance, and winemaking remain the same – only the label is more flexible, allowing us to make exactly the wine we want.

Why vinify by plot?

Each vineyard plot has its own unique character – soil, exposure, microclimate. Separate harvesting and fermentation preserve these nuances. Ultimately, tasting and style determine whether we blend or bottle the wines separately. The more precisely we vinify the different plots, the more precise our final wine will be.

Will New Bordeaux become more expensive?

Not necessarily. We reduce complexity, plan ahead, and price according to origin and quality – not marketing hype. Small lots may be rare, but you'll always see why a wine costs what it does.

When do you release wines?

If they taste good . We taste regularly and publish clear drinking windows. Age is not an end in itself – balance is our benchmark.

Do you still offer en primeur?

Rare and carefully selected. Our focus is on wines that are close to their drinking maturity. We reserve early allocations primarily for club members and events – with the aim that the bottle is ready to bring joy when it's ready.

What happens in difficult years?

We communicate openly, adjust quantities, and recommend stylistically appropriate alternatives. We don't force anything at any cost – quality and drinkability come first. And occasionally, a wine simply isn't made.

How does your approach differ from the classic Bordeaux sales method?

We complement tradition with direct dialogue and direct channels : transparent information, club formats, tastings, and fair prices. This creates a sense of connection – and wines find their perfect match.

What are the advantages of the wine club?

Early access to small batches, automatic discounts depending on the model, reliable delivery windows, events & samples – and direct interaction with our team.

Is sustainability measurable?

Yes: Soil life, vine vitality, clean musts, stable fermentation processes, and reduced need for corrections. You can taste the result in clarity, balance, and length.

What specific benefits do I, as a customer, gain from New Bordeaux?

More guidance and peace of mind: clear style descriptions, transparent drinking windows, comprehensible prices, small, characterful batches and direct exchange with our team – online, at tastings and events.
A wine where you know exactly where it comes from and what's in it.

What role does music play in your New Bordeaux approach?

Music sharpens our sense of structure, rhythm, and balance – the same virtues that characterize our wines. Concerts, young talents, and local encounters naturally combine culture and enjoyment.