Ex-Cellar Price: reference point, not final price

The standard

A stated price basis names the stage of the price chain it refers to and the costs not yet included in it.

Criteria

  • It names the stage of the price chain at which it applies
  • It names the costs not yet included: transport, duties, margin
  • It refers to a defined quantity and unit
  • It remains distinguishable from the retail price

Distinction

Ex-cellar price ≠ retail price: one applies at the place of production, the other after all downstream stages. Where a stated price basis is missing, one figure is confused with another that is not comparable.