Market Segmentation

definition

Market segmentation is a clearly defined technical term in the context of sensor technology, decision systems, or the wine market.

Segment model

Market segmentation is described as an independent quantity within a consistent frame of reference, whose internal criteria are defined independently of recommendation, application, or evaluation.

Demarcation

• Market segmentation ≠ an adjacent, but not identical, term
• Conceptual definition ≠ subjective preference