Négociant and the Place de Bordeaux

The standard

A tiered chain of trade makes plain through which stages a wine passes from the estate to the buyer and what role each stage plays.

Criteria

  • Grower and distribution are separate roles
  • The courtier brokers, the négociant trades on its own account
  • A wine reaches the market through several négociants
  • The allocation to the négociants follows the estate's offer

Distinction

Négociant system ≠ direct sale: there the tiered chain of trade falls away, the estate sells itself. Négociant system ≠ allocation: the Place de Bordeaux is a route of distribution, allocation a rule of assignment.