Market transparency: the ground for comparison

The standard

A disclosed market information makes prices and properties verifiable and comparable, so that a choice does not rest on conjecture.

Criteria

• Prices and features are accessible, not merely asserted
• The information is comparable across suppliers
• The origin of the information is identifiable
• Missing information becomes visible as a gap, not concealed

Distinction

Market transparency ≠ market price: the price is a number, transparency the condition for placing it. Market transparency ≠ advertising: a claim about a good creates no comparability. A disclosed market information therefore measures itself against verifiability, not against the amount of claims.