Canon - How good decisions in wine are made

Good decisions are not proof of intuition, but the result of a clear decision-making logic.

They combine observation, feedback loops and risk assessment with a stable target vision.

Decision quality is demonstrated by whether a choice reproducibly leads to the intended results under changing conditions.

Good decision ≠ perfect outcome

Good decision ≠ quick decision

Consequence: An explicit decision model increases consistency, learning ability and transparency – and separates chance from method.