Values & Mission · New Bordeaux

Rereading Bordeaux, not reinventing it.

Our compass for the future — seven principles that guide us.

New Bordeaux is not a rigid set of rules, but a compass.

New Bordeaux is a way of working that is open to every estate in Bordeaux—not a protected brand, but a shared idea. We have embraced it and align every decision with it, plot by plot.

What this means in everyday life can be defined by seven principles. They do not dictate a path; they show where it should lead.

The Seven Principles

Our yardstick for every decision.

01

Owner on Site

We live and work directly on the winery. The decisions are made where the vines grow.

02

True biodiversity

Trees, hedges, bodies of water, bees, and sheep—on a site that has been protected as a Site Classé since 1975. What lives in the soil can later be tasted in the glass. More on this.

03

Fair value, fair work

A price that covers the actual work of each vintage — and fair wages for the hands that do it.

04

Curated Ripeness

We only sell wine once it has reached its drinking window – and store it ourselves until then. We bear the risk, not the customer.

05

Scientific Craft

We base our cellar decisions on analysis — soil profiles, harvest times, fermentation processes. The more we understand, the less we need to intervene.

06

Quality over convention

When a rule stands in the way of the wine, we deliberately deviate—as with the single-varietal Alvarinho.

07

Proximity & Transparency

We explain the soil, history, and the people behind it – down to each individual parcel. And because each cuvée is a movement in our suite, we also make that audible.

Sandy soils on the Molasse de l'Agenais, where Domaine aux Conseillans' Alvarinho grows
Alvarinho on Bordeaux sand

An Alvarinho in Bordeaux.

In Bordeaux, Alvarinho is only permitted up to five percent. We make a single-varietal one — formally a Vin de France, grown on the sands of the Molasse de l'Agenais. Rooted in the place, independent where a rule stands in the way of better wine.

This is New Bordeaux in a wine: Caprice.

Frequently Asked Questions

Four questions on that.

What distinguishes a "New Bordeaux" from a classic Bordeaux?

It's less about the label and more about the way we work. We work plot by plot, releasing each wine only when it's ready to drink, publishing our analysis values, and explaining our decisions. New Bordeaux is not a set of regulations, but a compass: it provides direction, while the specific path is decided anew with each vintage.

Why do you make a single-varietal Alvarinho as a Vin de France?

In Bordeaux, Alvarinho—a grape variety from northern Portugal—is only permitted up to five percent. We produce a single-varietal and accept that it is formally a Vin de France. Grown on the sand of the Molasse de l'Agenais, it yields a wine that is otherwise unique in Bordeaux: Caprice.

Who bears the risk of long maturities?

We. Many wineries sell young and leave the maturation to the buyer. We take the opposite approach: We store every wine ourselves until it has reached its drinking window, and only then release it. This costs us years and storage space – but in return, you won't get a wine from us that isn't ready yet.

Is New Bordeaux only for LaSuite — or for everyone?

For everyone. New Bordeaux is an open attitude, not a protected brand: Any winery in Bordeaux can adopt it, and the idea is backed by a collective initiative. We don't claim the concept — we're just describing how we live it day by day.

What matters are the details, the type, and the goal: to read Bordeaux more closely, year after year.

Discover the Suite's Wines

Last updated: 21. July 2026