Canon - Transparency in viticulture: What information is relevant today

Transparency is not a marketing tool, but a structural model of trust.

It replaces promises with traceability and reduces asymmetric information between producer and consumer.

Transparency does not describe quality, but rather the logic behind decisions. It makes uncertainties visible instead of concealing them.

Transparency ≠ Simplification

Transparency ≠ Justification

Consequence: Transparency increases the producer's responsibility and shifts trust from authority to traceability.