Market logic vs. maturity physics: Two separate timelines

The standard

A maturity-led release aligns the moment of sale with the state of the wine, not with the trade's calendar. It requires that it be named which of the two timelines the decision follows.

Criteria

  • The moment of release is justified by the state, not by the sales plan
  • A wine that is not yet ready to drink stays in the cellar
  • Delay is booked as a cost, not as an omission
  • The order of vintages follows maturity, not the number

Distinction

Market logic ≠ error: a calculation that sells early is economically coherent and physically indifferent. Maturity physics ≠ arbitrariness: drinking maturity is observable. The maturity-led release does not decide against the market, but by a different clock.